Tag Archives: Communications and Outreach

Sarah Lichtner

At Nexight Group, we develop communication materials for our clients that make their target audiences take notice. Web content is no different. Search engine optimization, often referred to as SEO, is the process of increasing your website’s visibility in user internet searches. Search engines crawl and index site content, so

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Annie Best
Data Visualization: What Inspires Me
Annie BestMarch 12, 2015

Looking critically and analytically at vast amounts of sometimes disjointed information is an important part of any communicator’s job. As a visual communicator, I spend most of my time thinking through how to present complex ideas or topics in a clear, concise, and aesthetically compelling way. Nexight Communications Director Lindsay

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Lindsay Pack
Four More Awards for Nexight Communications
Lindsay PackJanuary 30, 2015

Effective technical communications are a cornerstone of Nexight’s approach to solving complex problems. It’s not enough to just conduct research, talk to stakeholders, or facilitate a meeting—you have to compile and communicate the results in a clear and concise way that resonates with your audience and inspires them to act. That’s

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Victoria Markovitz
5 Steps to Make Your Blog Posts Better
Victoria MarkovitzJanuary 13, 2015

At Nexight Group, blogs are an important way for us to demonstrate our expertise and provide readers with insight into the people who make our company successful. We’ve gotten cold calls from prospective clients based on blog posts and heard from job applicants that our posts show we have smart

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Victoria Markovitz

No matter what your discipline, knowing how to communicate effectively is key to completing successful projects. At Nexight Group, we regularly turn complex information into reports and presentations that contain both textual and graphic elements. A variety of our staff — including analysts and designers — collaborate to create these

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Chris Averill

Last week, an ethics panel at the World Health Organization decided the potential benefits of using experimental Ebola treatments outweigh the risks in the current outbreak. However, the decision has generated opposition from the medical community, bioethicists, and others who believe the potential consequences of using untested medications could do

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Victoria Markovitz
Creating Engaging Facebook Posts
Victoria MarkovitzAugust 12, 2014

Nexight is excited to announce the launch of our new Facebook page. Facebook offers businesses a chance to spark conversations with their customers and target audiences, and to personalize the voice of their companies. When working with Facebook pages, businesses need to recognize the social nature of the site. Facebook

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Sarah Lichtner

At Nexight, we believe that effective collaboration is critical to problem solving. We engage stakeholders with different backgrounds and expertise in every part of the roadmapping and strategic planning process—from workshop planning and participation through report development and implementation. While consolidating all of this input into one document assures that

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Lindsay Pack

As an extension of a science fair project, a 14-year-old from Pittsburgh recently determined that the U.S. government could save $234 million annually just by changing the font used in official government documents from Times New Roman to Garamond. While I was impressed by the teen’s finding, the communications professional

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Lindsay Kishter
Write Short. Be Heard.
Lindsay KishterApril 29, 2014

The internet did a funny thing: it gave us unlimited space to communicate ideas, while flooding us so full of information that we barely read. Information now travels through headlines and tweets, where length is measured in characters, rather than words. The editing rules I learned in journalism school were

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