Tag Archives: Communications and Outreach

Rachel Lanspa

As a writer and editor beginning her professional career, I am always grateful for constructive feedback on my work. Thoughtful feedback creates a better final product, and also encourages me to continually improve my own skills and learn new things along the way. When project managers, editors, and colleagues deliver

Read More »

Lindsay Pack

We are thrilled to announce that Nexight technical communications have won awards from the Washington, DC-Baltimore Chapter of the Society for Technical Communication (STC) annual competition for the sixth year in a row. The STC’s annual technical communications competition calls on professionals in the communications field to evaluate materials from

Read More »

Annie Best

Perhaps no one at Nexight is more excited about our growing global health portfolio than our graphic designers and data analysts. I’m particularly interested in the quantity and quality of data available in the health field—and how important understanding this data can be to good decision-making. As a designer with an

Read More »

Sarah Lichtner
Nexight Skills Are Life Skills
Sarah LichtnerApril 8, 2016

At Nexight, we regularly apply our diverse technical expertise and tested facilitation, strategic planning, and communication techniques to help our clients solve their most challenging problems. These skills are so effective at developing actionable solutions that I’ve used them to improve how I handle complex situations in my own life

Read More »

Lindsay Pack

Just as we were excited to celebrate Nexight’s five-year anniversary last June, we are thrilled to announce another five-year milestone: our technical communications have again won awards from the Washington, DC – Baltimore Chapter of the Society for Technical Communication (STC) annual competition. The STC’s annual technical communications competition employs a jury

Read More »

Jenn Ganss

Many of today’s top companies—like Apple and Target—use their logos prominently and consistently, making their brand and the quality it promises immediately recognizable. For companies who sell services in addition to products, company marketing relies heavily on what you say, or write, and how you say it. Just like with

Read More »

Victoria Markovitz
Best Practices for LinkedIn Company Pages
Victoria MarkovitzNovember 19, 2015

More and more companies are turning to LinkedIn to engage with clients and attract new business, but it takes more than just setting up an account to get the results you want. From 2013 to 2014, the number of LinkedIn members who used company pages almost doubled, rising from 24

Read More »

Victoria Markovitz
Where It’s @: Crafting Content for Twitter
Victoria MarkovitzOctober 6, 2015

Search engines such as Google and Yahoo previously drove website referral traffic, but now social media has taken the lead. In December 2014, social media accounted for more than 31 percent of referral traffic, compared to around 22 percent during the same period the previous year. If your company is

Read More »

Victoria Markovitz

Your company just spent time and resources crafting an engaging roadmap, strategic plan, or other important product. How do you make sure it has an impact, and doesn’t just sit on a shelf? Developing and implementing a communications plan helps to ensure the information you’ve worked so hard to capture

Read More »

Nexight Group
Infographic – Five Years of Nexight Group
Nexight GroupJune 30, 2015