Nexight Group
Q&A with New Associate Jenn Ganss
Nexight GroupNovember 5, 2020

Nexight Group is happy to welcome Jenn Ganss to the team as a Research and Communications Associate. If the name sounds familiar, that’s because Jenn is a former Nexighter—and we’re happy to welcome her back. We sat down with Jenn to ask her a few questions about herself, her views, and why she chose to return to Nexight.

Q: Tell us a little about yourself.

A: I have several years of experience in communications—including over five years in federal consulting—and have had wonderful opportunities working with clients at HHS, USDA, and DOE. My undergrad is in sociology and cultural anthropology, and I’m currently pursuing a post-graduate certificate in Food Studies. I chose this area in part to prepare for further study in public policy and in part to learn more about widespread issues in our food system—many of which became apparent during this pandemic.

During quarantine, I got involved with all of the trending hobbies: I’m beholden to a finicky sourdough starter and have come to deeply appreciate the natural world through hiking and gardening.

Q: What sparked your return to Nexight Group?

A: COVID-19 has exposed a lot of inequities in our system. We’ve seen supply chain disruptions, social unrest, and inconsistent messaging around health information. We’ve all had to zoom out a bit in order to make sense of the world we live in. And it was in those moments that I realized that I wanted to be closer to the issues at hand and play a bigger part in helping industries shift to more equitable, innovative solutions to these issues.

Our clients trust Nexight to engage with industry stakeholders, listen to their needs, and distill this input into deliverables that matter. And Nexight leadership challenges us to keep growing and helps shape our consulting experience to be personally fulfilling. This is one of the many reasons Nexighters stay with the company, and what inspired me to rejoin.

Q: What kind of new skills or insights have you acquired that you believe can help Nexight’s clients?

A: I spent the past two years working for a consulting firm that specializes in health communication and building engaging, user-friendly digital products. I learned a lot about how to optimize user experience and how important plain language is for engaging your audience. These are critical for effective health communication—but they’re also important for any written product, whether we’re talking about policy documents or technology roadmaps.

I also learned how to effectively communicate across multidisciplinary groups, often serving as a “translator” between developers, designers, and writers. One of my newfound strengths is taking highly technical discussions and distilling them into clear, actionable next steps, and I’m excited to apply this skill for our client work at Nexight.

Q: What are you most looking forward to now that you’re back at Nexight?

A: My first thought? Waffle Wednesdays. Unfortunately I’ll have to wait a bit longer until we’re all able to safely work in the office together, but I’ve already proposed a Waffle Wednesday month to make up for lost time.

In all seriousness, I’m excited to keep learning and growing with the amazing team that Nexight has built. It’s a wonderful mix of new and familiar faces.

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