Transitioning One Billion People to Cooking with LP Gas

Client: World LP Gas Association

We worked with the World LP Gas Association to develop Cooking For Life: Roadmap to a Billion, which aims to improve the lives of one billion people by transitioning them from traditional fuels to cleaner burning LP Gas for cooking by 2030.


Three billion people rely on traditional fuels—wood, coal, charcoal, or animal waste—for cooking. Exposure to indoor air pollution from this manner of cooking causes the deaths of four million people annually, more than the deaths from malaria, HIV/AIDS, and tuberculosis combined. LP Gas—a clean-burning fuel used for cooking and many other common needs in all parts of the world—offers a solution to this problem. Recognizing this opportunity, the World LP Gas Association (WLPGA) launched Cooking for Life, a global campaign that aims to transition one billion people from traditional fuels to LP Gas for cooking by 2030. WLPGA had the vision but needed help in creating a clear plan for how it would achieve the Cooking For Life goal.

Our Solution

We worked closely with a working group comprising WLPGA staff and member company leaders to establish the overall roadmap development process. We then conducted executive interviews with 20 industry leaders, including the CEOs of several of the largest LP Gas companies in the world. These interviews focused on the boundaries and scope of Cooking For Life, the activities that WLPGA could take to maximize progress, and partnerships that WLPGA and its member companies would establish with other parties working to address similar goals. We also conducted a literature review to better define the need and opportunity for modern cooking fuels, which resulted in identifying the countries with the largest opportunity for conversions.

Using this information, we developed preliminary Cooking For Life recommendations, which we presented to the WLPGA Industry Council during the 2013 World LP Gas Forum in London. There, we facilitated a meeting of 20 leading executives to agree upon the boundaries and activities of the Cooking For Life initiative. Then we prepared the Roadmap to a Billion report, which uses text and visuals to present the decisions made and the path forward for Cooking For Life.


WLPGA launched the Roadmap to a Billion at the WLPGA Regional Summit “Exceptional Energy for the Andes” on January 29, 2014 in Cartegena, Columbia. WLPGA and its members are working together with national LP Gas associations and other partners to encourage national stakeholders to consider LP Gas conversion programs. Longer term, WLPGA has committed to regularly reviewing Cooking For Life and the Roadmap to a Billion to monitor progress and impact and adjust the Roadmap as necessary to reach the Cooking For Life goal.